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Brooklyn, New York

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Dick Cepek Tires

The Dick Cepek brand authentically represents this same spirit with the high-quality, reliable tire and wheel products we make. We are dedicated to providing the best products available for truck, Jeep, SUV and 4×4 owners who enjoy the great outdoors and a lifetime of adventure.

Dick Cepek Tires & Wheels offers a full line of tires, wheels, accessories and apparel. Our products are made to last and carry generous warranties.

When you hear the name Dick Cepek, you immediately think of off-road adventure.
Dick Cepek was an avid outdoorsman who enjoyed hunting, fishing and all types of outdoor activities. Once he moved out West, exploring the Southwestern desert regions through off-roading was his passion. His passion soon grew into a business, and eventually became a popular aftermarket off-road accessory company. At the time, Dick Cepek products included tires, lights, and suspension products as well has his trademark “Baja Proven” camping supplies many types of vehicles including ATVs.

The Baja Proven Product Line
Screen Shot 2015-08-26 at 1.14.53 PMIn 1963 Dick Cepek and his family set out with the Washburn family for the ultimate off-road tire test – to drive the length of the Baja peninsula totaling 1000 miles. Dick was so impressed with the tires that he coined the phrase “Baja Proven” – considering this run to be the ultimate tire test.
Dick went back to the peninsula in 1966 with his friend Ed Pearlman to tackle the trail once again. This was the year of the first official Baja 1000, and Dick and Ed proudly finished in second place.

Not long after. Dick opened the doors to his first off-road retail shop in 1967. He sold a wide variety of off-road tires and wheels, and offered every off-road accessory he could find. From jacks that would work in soft sand and desert survival books, to tents, auxiliary lights and other accessories required for successful trip through the desert.

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At Whitey’s Tire Service our  tire experts can answer all your questions, all you have to do is call. We are open 7 days a week Monday -Friday from  8:00 AM – 6:00 PM,  Saturday 8:00 AM – 5:00 PM and  Sunday 10:00 AM to – 4:00 PM. 

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